Intelligence for the age
of AI Search
GEO strategies, product deep-dives, and real-world case studies for teams who want to be found by AI.
AI Search Is No Longer a Side Channel
AI search is moving from a secondary discovery channel to a core part of the buying journey. Consumers and business buyers increasingly use AI to research categories, compare options, evaluate brands, and form shortlists before visiting a website. For marketers, the question is no longer only whether a brand ranks on Google. It is whether AI understands, mentions, and recommends it.
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Jeremy Prasetyo · Sep 24, 2026
AI Is Becoming the First Step in the Buying Journey
McKinsey research shows half of consumers now seek out AI-powered search, with up to $750 billion in US revenue at stake by 2028. Here is what that means for AEO, GEO, and the emerging discipline of AX.
Jeremy PrasetyoIntroducing Lanesra: The GEO Platform Built Web3-First
Lanesra is a Web3 GEO platform that tracks how AI engines describe, cite, compare, and recommend blockchain projects. Built for brands, agencies, and individual professionals across ChatGPT, Gemini, Google AI Overviews, AI Mode, Perplexity, and Copilot.
Joha J. SulaymonovHow to Measure AI Visibility for a Web3 Brand
AI mention rate, share of voice, citation frequency, cited-domain distribution, sentiment, answer prominence, prompt coverage, competitor visibility, and content gaps. The nine metrics that define AI visibility, and why Google rankings cannot reveal any of them.
Joha J. SulaymonovThe Web3 AI Visibility Audit: A 12-Step GEO Checklist
A practical 12-step audit for finding where AI engines misunderstand or overlook your Web3 project. Covers branded prompts, category prompts, competitor comparisons, crawler access, documentation, citations, sentiment, and content gaps.
Joha J. SulaymonovHow AI Search Engines Decide Which Web3 Projects to Cite and Recommend
AI systems weigh entity clarity, crawlable documentation, structured data, third-party authority, technical accuracy, source consistency, freshness, and citation quality. This guide breaks down each signal and what Web3 brands should monitor.
Joha J. SulaymonovWeb3 AEO: Why Crypto Projects Need to Optimize for AI Answers, Not Just Search Rankings
AI answer engines like ChatGPT, Gemini, and Perplexity now shape which crypto projects users trust. Lanesra AI is the first native Web3 AEO platform built to track and improve that visibility across every major engine.
Joha J. SulaymonovWhat Is Web3 GEO? The Complete Guide to AI Search Visibility for Web3 Brands
Web3 GEO is the practice of improving how AI engines discover, understand, cite, and recommend blockchain projects. This guide covers why Web3 needs a specialized approach, what makes it different from traditional GEO, and how Lanesra measures and improves AI visibility for protocols, ecosystems, and infrastructure providers.
Joha J. SulaymonovWeb3 GEO vs SEO vs AEO: What Blockchain Brands Need to Know
SEO seeks rankings and clicks. AEO targets direct answers. GEO focuses on being accurately represented, cited, and recommended in AI-generated responses. Web3 brands need all three, and conventional SEO tools measure only the first.
Joha J. SulaymonovWhy Generic GEO Platforms Miss the Reality of Web3
Generic AI visibility tools misread protocols, networks, tokens, and foundations as one entity, miss distributed documentation, and cannot track community-led narratives. Lanesra is a GEO platform for Web3 built around the structure and language of the industry.
Joha J. SulaymonovAEO vs. GEO vs. LLMO: What Marketers Need to Know
AEO, GEO and LLMO describe different parts of AI search visibility. Here is how they differ, how they work together, and what marketers should prioritize.
Jeremy PrasetyoAEO Basics - What Is Source Authority in AI Search?
Source authority in AI search is not one universal score. Learn how relevance, trust, evidence, freshness, and source type influence which pages AI systems retrieve, cite, and use in recommendations.
Jeremy PrasetyoAI Now Decides Who You Are Before Anyone Meets You
AI answer engines shape how professionals are perceived before a single meeting. Lanesra Persona monitors how doctors, executives, lawyers, musicians, and creators appear across ChatGPT, Gemini, Perplexity, and more.
Joha J. Sulaymonov